+ I was in an all agency meeting the other day for one of our clients. The clients kept using the groupings "Advertising Agency" and "Digital Agency". And, it kind of got to me and got me thinking.
This seems like an outdated way of thinking. There is advertising in the digital space. So why not call them the Broadcast Agency. Or the Print agency? It's all advertising. Why does one component of it get called out by its channel and not the others?
In the grand scheme of things it's really just semantics but at the same time, does it effect the perception of the work that's being done by the different groups/agencies? Does it put one in a different light than the other? Does it bias the ideas and creativity that comes out of either?
Caffeinated posts from a Creative Director/Copywriter/Strategist.
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