+ Papa John's Pizza Gets Finger Friendlier.
The article itself is interesting though - Pizza chain Papa John's International is rolling out a service that lets customers order pies via text message. Customers first create an account online where they save as many as four different "favorite" orders that include any combination of pizza, sides and drinks, as well as a delivery address or carry-out information and payment type. Once that's complete, customers can send a text message at any time using the shorthand "FAV1," "FAV2," "FAV3" or "FAV4."
Caffeinated posts from a Creative Director/Copywriter/Strategist.
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