In a circular on Tuesday, Sarft said that adverts featuring suggestive language or scantily-clad women were "detrimental to society", Xinhua news agency reported.
"Sexually suggestive ads and bad ads not only mislead consumers seriously and harm public health, but are socially corrupting and morally depraving, and directly discredit the radio and TV industry," the circular said.
Broadcasters that do not obey the rules would face severe penalties, it said.
Caffeinated posts from a Creative Director/Copywriter/Strategist.
No comments :
Post a Comment