+Top-Ten Principles of Consumer-Generated Advertising Campaigns from Online Spin. They include:
1. Connect The Program To Larger Business Goals.
2. Keep It Authentic.
3. Be Transparent.
4. Encourage Advocacy.
5. Empower Syndication.
6. Tap The Long Tail.
7. Capture The Moment.
8. Be Consistent.
9. Embrace Criticism And Deprecation.
10. Move From Campaign To Platform.
Advertising Trust Varies by Medium and Viewer Age.
Multiple Images and Unidentifiable "From" Names Trigger Spam Filters.
Caffeinated posts from a Creative Director/Copywriter/Strategist.
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