Transparency is the name of the game

+ A small collection of articles and postings on transparency and its relation to PR, marketing and business.
Ad Age: "You Call This Transparency?"

Ad Age Small Agency Blog: "Transparency Schmansparency: It's Not the Business of PR"

Wired's Magazine issue 15.04: "Get Naked and Rule The World" - Looks at how "companies are sharing secrets with rivals, blogging about products in their pipeline, even admitting to their failures. The name of this new game is RADICAL TRANSPARENCY, and it's sweeping boardrooms across the nation."

Wired's Epicenter Blog: "Publicity, Start-Ups And The Tao Of Transparency"