How not to win

+ M&C Saatchi Los Angeles has created a campaign for Pala Casino who uses the tagline "So many ways to win", featuring a spoof of the obnoxious get rich quick fellas of informercial fame. The campaign "How not to win" has its own microsite where you can view the spots, order the fake DVD and see outtakes from the shoot. All I can say is that the guy they hired to play Hoyt Monroe sure is annoyingly perfect.