+ Marketel has created an online campaign for Air Canada called "The Great Migration" which features puppet Canadian geese and their attempts to audition for the Air Canada commercials.
The campagin included a blog, pictures of weird bird flock formations at flickr, on myspace, on flickr again, on frienster, youtube, linkedin, and even allrecipes.com.
Starting July 12th, the muppets will be autioned off on eBay with all funds going to the Air Canada Foundation.
Caffeinated posts from a Creative Director/Copywriter/Strategist.
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