More money less display ads

+ Affluent skip display ads according to to JupiterResearch as reported by MediaPost.

Defined as those with annual household incomes over $100,000, affluent Internet users spend a median of 17 hours a week online. They also tend to visit more business and research sites than the overall population: 20% of affluent people visit business Web sites, compared with 11% of the general population; and 37% of affluent people conduct work-related research online, compared with 27% of non-affluent people.