+ The cliche rotation project is worth a peek for all you grammarians. Here are some of my faves:
Looking for a needle in a haystack = Trying to find a clock in a casino
It's a win-win situation. = Everyone gets ice cream!
Still waters run deep = Quiet squirrels have more nuts
Two-faced = Verbally
We'll cross that bridge when we come to it = We'll chop that tomato when the salsa runs out
Don't be a party-pooper = Don't squeeze out your grumpies in public
Caffeinated posts from a Creative Director/Copywriter/Strategist.
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