Bringing back dead brands

+ Slate follows the resurrection of dead and discontinued products in "Attack of the Zombie Brands"-Part 1 and Part 2.

The lesson for marketers: Forget about bringing back dead brands for big-ticket items like cars and motorcycles. Try resurrecting cheapo products that will help baby boomers recall the days when their hair was thicker, more voluminous, and less gray.

(hat tip kottke.org)