Shine walks from GoDaddy

+ Shine Advertising, a Madison, Wisconsin ad agency, is dropping its contract to produce Super Bowl commercials for GoDaddy.com.

The agency will only say that "creative differences" caused it to back away from the high-profile assignment. Only last month did the agency win the account. At the time of the win, Shine said the campaign would follow "in the GoDaddy tradition" and would be fun, sexy and slightly inappropriate.