Office Max Helping Hand and Pimp

+ Office Max's new ad campaign with the helping hand seems like such an obvious response to Staples' "Easy Button" popularity.

There are some new ads out though for Office Max's ImPress Print Doc service. See one of the spots below. A bit of a risky take for an Office Supply store, unsure if this is only intended for online or if it's on air as well.

Pimp-styling:


There are also related games to play at Office Max Arcade, which I'm sure follows the popularity of the holiday game sites they had created.