:: adgruntie :: TVs get gender specific in Sony ads

+ Slate gives Sony's new ads a C-. I'm not sure if they even deserve that high of a grade. The whole "The first television for men and women" tagline is just inane and has irked me since it began running. So only men care about the technical aspects and only women care about how it looks? Please. Seriously, have you ever heard of a gender specific tv? It's like they took the stats from the brief and just shoehorned them into the creative. The whole idea of what makes it for a man and woman is also never really explained or explored in the ads either. Falls flat really. The spots are directed well but that's about it.