Ad placement nothing to sneeze at

+ Ads on tissue boxes in schools.

"Schools need everything and tissues are no exception. Our partnership with AdPack provides a win-win solution for our partners and marketers," said Jeremy Weiner, president and chief executive officer, Zim2. "Advertisers are constantly looking to get the most for their budgets, but are often faced with major constraints when it comes to marketing in the classroom. Working with AdPack, Zim2 offers advertisers a cost-effective and useful product in a highly desirable environment."

"AdPack's products are an essential school supply and are ideal for any classroom environment. Everyone uses them," said Michael J. Ayer, vice president, sales and marketing, AdPack USA. "With that, we can get messages of encouragement into the hands of high school students on the importance of graduation. Unlike traditional flyers or direct mail pieces, our products are not discarded until the tissues run out, giving campaigns repeat exposure."