:: adgruntie :: Thermacare viral update

+ So I finally got a moment to check out Thermacare's viral menwithcramps.com campaign. It wasn't bad, although I don't think it was hilarious or OMG I've got to pass this on. In fact, I think many people would be pissed off if I sent this along as it's not really that funny. True there are a few "ha" moments, but also a few "let's move this thing along" momemnts as well. I'm not sure which age group is supposed to be the target for this campaign, but it really does not do a thing for me, personally. Granted that doesn't mean it's bad, except if I'm supposed to be part of the target audience they are attempting to reach. ;)