Special-interest groups representing the homeless, the obese, diabetics and citizens who just don't like scents have succeeded in scuttling an outdoor campaign from California Milk Processor Board involving some new scent technology. The Metropolitan Transit Commission yesterday ordered the scent strips removed.
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Sara Linnie Slocum said the campaign was "insulting" and that it was ludicrous to think a passenger who inhaled a chocolate-cookie scent would get on a bus, go home and drink a glass of milk.
Caffeinated posts from a Creative Director/Copywriter/Strategist.
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