Children are being groomed for a lifetime of consumerism by marketing that targets them directly and puts pressure on them to keep up with images of how they should look and what they should own, resulting in stress, depression and low self-esteem, a report by the left-leaning thinktank Compass warns.
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The study says children are being forced to grow up too soon, with lacy underwear targeted at pre-teens, and toys such as the "Bratz secret date collection" marketing champagne glasses and "date night accessories" to six-year old girls.
Caffeinated posts from a Creative Director/Copywriter/Strategist.
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