+Last Tuesday on Rescue Me Tommy, Denis Leary's character was given a Cadillac Escalade Truck by one of his girlfriends. They spent a good 5 minutes of the show (ok, was probably more like 2-3, but it felt longer) talking about the horsepower, chrome, blah blah.
Obviously it was a paid product placement. But what I found rather odd was that shortly after he gets the car, it gets stolen. Somewhat surprised Cadillac went along with that. At one point he even races a similar style Toyota (I think or might have been a Honda- was a quick shot across the front of it with the logo) at a stop light...of course Tommy's truck out runs the other guy's.
The thing is, it was so blatent it was sickening. I normally would say that product placements like that should be somewhat upfront, but...this was just hokey.
Caffeinated posts from a Creative Director/Copywriter/Strategist.
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