+ Happy 10th Birthday Flash!
Re-branding K-Y Lubricant - as it embraces it's sexier side, something it tended to run away from. This bit from the article "The K-Y strategy is less about brand repositioning than brand self-actualizing" is very Zen. But why fight what consumers have you in mind for? Especially as the article claims that K-Y has the majority marketshare. Love who you are. Don't fight it. (as long as you're getting the sales figures that is ;) ) (weyhey cred to Design Observer)
Fun anamorphic cups for coffee and tea. (Via Not Martha)
Caffeinated posts from a Creative Director/Copywriter/Strategist.
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