Addressing the audience, Bedbury explained: "I don't know what kind of business you are in, but I suggest you remember that you are in the people business. The most important decisions you make are usually emotionally driven.
"If your brand is a retail brand, you have employees out in the public eye: anyone who touches or sells your brand is either going to be an asset or a liability to you. Optimise every touch point.
Caffeinated posts from a Creative Director/Copywriter/Strategist.
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