"Barbie lacked focus, lacked vision - even a true, cohesive advertising campaign," Friedman said in his first interview about his plans since becoming president of Mattel Brands in mid-October. "It was pretty obvious that there wasn't any excitement there. There was no wow. Barbie should always have a wow."
Caffeinated posts from a Creative Director/Copywriter/Strategist.
No comments :
Post a Comment