+ Oooh another article that is taking old news and trying to make it sound new and interesting.
According to the Evening Times "a new study claims children as young as four know their brands better than their ABC. Even before they start school, youngsters are more inclined to name a particular brand rather than simply ask for a bag of crisps or a fizzy drink." From what I remember, kids as young as 3-years old can recognize brands (something like that any way.) Even still, why this is being presented as "new news" is just one more way to add fuel to the fire of the war on advertising to kids.
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