:: adgruntie :: No Shit Sherlock!

+ Revenue Science and the Ponemon Institute have released a study that found 63 percent of consumers prefer advertising based on their interests.

The study also found that 55 percent surveyed stated that online ads of interest to them "improves" or "greatly improves" their overall online experience.

"This study shows that not only do consumers prefer relevant advertising, but also that advertisers should consider behavioral targeting methods for providing consumers with more relevant ads as long as privacy and anonymity are assured," says Dr. Larry Ponemon, founder and chairman of Ponemon Institute. "The tables are indeed turning and the advertising community would be well served to pay attention."

Geez, you think?

People only click on what interests them. Duh!