+ Trying to work while listening to...yes the radio! I just heard a radio spot that made my skin crawl. Please tell me what normal person makes a list of how they save by shopping at "X Market"??? WTF?
Man: Hey Hon, what are you doing?
Woman: Making a list of how I save by shopping at X.
Then the man gets all excited and lists a ton of crap.
This is not good advertising. This is not how normal people behave. And if they did I'd be very afraid.
Caffeinated posts from a Creative Director/Copywriter/Strategist.
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