The 50-second spot, developed by Rainey Kelly Campbell Roalfe/Y&R, is set on the beaches of Kitty Hawk, North Carolina.
The ad opens on Orville and Wilbur Wright standing alongside the world’s first plane, 'Flyer 1'. A lone Englishman approaches them over the dunes and describes such apparently fantastical things as a chauffeur service to and from the airport, beds onboard, eating on board and sitting at a bar. He ends by pointing out they’re "going to need a bigger plane". The spot ends with the brothers staring at him in amazement, before the ad cuts to the interior of the Virgin Atlantic Upper Class cabin.
Caffeinated posts from a Creative Director/Copywriter/Strategist.
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