+From Creativity Email: "If you haven't seen the entertaining viral promo by Luke Sullivan for the One Show, check it out here. That donkey ought to be nominated for something."
Yeah, lamest use of an ass...ever. This sucks donkey testicles. I'm seriously disappointed. But it's times like this that you realize that even those ad gurus are human and they can miss the mark just as easily as the rest of us. Plus it doesn't help that when they falter, they tend to have farther to fall than the majority of us. ;)
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