:: adgruntie :: Stop & Shop & Mullen

+ Mullen's new ads for Stop & Shop will break on Monday. It's funny in a way because I've not read, heard or seen any supermarket ads in ages in this area. Maybe it's because I'm not listening at the right times or what, but it's been a couple years at least since I've last seen a tv spot or heard a radio campaign. The three-part "Solved" campaign is targeted at moms, and will continue at least through the end of the year, according to Judi Palmer, Stop & Shop's senior director of customer marketing. Interesting...Stop & Shop is owned by Royal Ahold NV of the Netherlands...didn't know that. Sort of funny because their biggest competitor (or one of them) in this area is Shaw's Supermarkets which is owned by Sainsbury in England. Kinda weird.