:: media :: Billboards go high tech

+ BusinessWeek has an article on Mirage's "interactive motion panels." They sound pretty interesting. Looking like regular billboards, when a person walks past them they play and when the person stops it stops.

Ogilvy's Collins was jumping ahead to the possibilities only a few minutes after first hearing of the technology. "What I want to know is: What do you do in that moment when you stop somebody? The question is not 'what does this do?' but 'what does this start?'"

Commercial manufacturing won't begin until November but they have done some testing already in Toronto.