:: adgruntie :: Music and ads

+ The new trend in ads? Music.

Music fans may bemoan the crumbling boundary between commercials and song-making, but there's more to come in an industry turned on its head by portable digital music players like the fast-selling iPod.

U.S. advertisers and their agencies are becoming talent scouts, music producers, programmers and promoters to reach the consumers who tune out from the world around them with iPods and other music players, eschewing ad-heavy radio.

And thankfully, iPod folks have gone out of their way to avoid adding commercials into the iPod or through iTunes. It's smart considering the basis for the product is that people listen what they choose to listen to, not what they are fed. Adding ads would be against what the product is all about.