:: adgruntie :: New Coke campaign

+ Brand Republic reports Coke is searching for a big global advertising concept. Hearing that makes me think of McDonald's. Hopefully their concept will be better...and less annoying.

In addition to asking for concepts for the main brand, Coke is also asking the agencies to present "iconic" ideas to promote its other drinks brands.

As part of that strategy in the UK, the company is about to embark on an umbrella campaign created by Vallance Carruthers Coleman Priest. The ads will promote all Coke's 19 brands using the slogan "World of Refreshment".