:: adgruntie :: Viral community garden

+ CreativeMatch reports on Zopa, "the world’s first lending and borrowing exchange which puts people who want to lend money in touch with people who want to borrow", and their new viral campaign from Naked. The Garden of Zopa is an interactive gardening community/game.

Once the gardeners have chosen three plants from a selection of ten and planted their seeds, they can then invite friends to come in and water them. If a ‘watering’ friend chooses to start their own garden, any plants they grow will also be replicated in the garden they water which also allows them to see how far the chain has grown.

Sarah Matthews, Marketing Director at Zopa, said: “We have created the Garden of Zopa as a fun and engaging way of demonstrating some the underlying aspects of Zopa: personal involvement and people helping and trusting other people.”

Naked's styling of the Garden was inspired by animations of Monty Python's Terry Gilliam and the 1960's Archigram architecture movement.