Talk about sensory overload. Never before has an ad campaign been fused with such a delightfully weird combination of camp, soft-core sex and, well, fast food. Whoever the ad firm was that designed this thing was either on the crazy side of brilliant or the brilliant side of criminally deranged. The stimuli of sound, color, and very odd images looked like something out of Willy Wonka and his chocolate factory. The feel of the whole ad doesn't even belong in this century. The straight-laced decade of the '00s are all about family values and politicized morality.
Caffeinated posts from a Creative Director/Copywriter/Strategist.
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