+ “Don’t Be Blah” was unveiled at the National Pork Industry Forum in Orlando as their new ad tagline. Why they've strayed from "The Other White Meat" is beyond me, especially since research showed it was recognized by 9 out of 10 consumers. Although they claim they aren't totally abandoning it...which seems smart. Perhaps this new "tagline" is really just the campaign line...which isn't really a tagline. Although that whole discussion of tagline, endline, slogan, etc can get confusing. Anyway, the link has some radio spots for the new campaign and during the Oscars, new TV spots were tested in six markets.
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