+ Settlement reached - Lee and Dan have to say that they're sorry. Dang, looks like the soap opera is coming to a close. ;)
+ How do you improve your agency's creativity? TBWA hopes to improve the creativity of its staff worldwide by putting them through a programme which forces the participants to exchange and absorb the ideas of foreign cultures.
The plan to introduce the programme was initiated by Thor Santisiri, chairman and executive creative director of TBWA Thailand, said Jonh Merrifield, regional creative director of TBWA Japan.Definitely interesting and a good idea when you have a large international network to help explore the cultural differences. I suppose that the only possible issue would be if some of the techniques might lead to ideas that don't translate as well to the consumers in the different area. But the idea of broadening how we come up with the ideas and how to look at the creative solutions from a different angle is something that every creative needs to keep in mind as a general rule, not only for the sake of "cross-pollination".
Local staff of the agency have attended a workshop with Mr Merrifield in Bangkok to learn about the Japanese approach to creativity in order to broaden their horizons.
The same approach would then be adopted with other TBWA offices on a one-on-one basis or in groups in terms of offices, he added.
"This is to share passion [among staff in different countries] and bring insight into how things work in other countries.'' Mr Merrifield said that the future of the world will be built on cross-pollination as mixed marriages between different ethnic groups increases.
+ Evil media empire, Clear Channel is working with UNICEF (and in conjunction with Campaign) to raise awareness of the impact of HIV/AIDS on the children and young people in the world. They are asking ad agencies and creatives around the world to produce a global outdoor ad campaign for UNICEF.
Clear Channel will give $5000 to the winning entrant, $5000 to the winner’s agency to develop the concept to final artwork, and a donation of $5000 to UNICEF. Judges include Sir Roger Moore-UNICEF Goodwill Ambassador, Lord Puttnam-UNICEF UK Chairman, Robert Campbell-Executive Creative Director at McCann-Erickson UK, Peter Sevel-Creative Director, UNICEF and Claire Beale- Editor at Campaign. The winning creative will run in August 2005 and appear on Clear Channel billboard and street furniture panels, across more than 50 countries spread over five continents.
More info can be found at www.posterchallenge.com.
Before you get all worked up about this though, in the entry details, you'll find this:
Each creative entry requires a MINIMUM donation to UNICEF of $150 (£80).
Not to say that a donation to UNICEF is a bad thing, but if you're going to be producing work for them at a fraction of what their agency would charge already, why do you need to give a donation to submit your entry?
+ The copyright battle over the Dr. Martens Logo has come to an end after 17 years.Apparently Ross Evans was brought in as a freelance designer for an ad agency hired by R Griggs Group Ltd. looking to combine their "Dr. Martens and "Air Walk" logos. Evans then sold the copyright to Raben, an Australian footwear company.
Mike Lynd, partner at Marks & Clerk, the UK’s largest patent and trade mark attorneys, commented:The whole thing could have been prevented if Evans had to sign an agreement at the beginning. Probably this is why, along with non-disclosure agreements, many agencies cover their behinds.
“This is a victory for brand owners who quite rightly ought to be able to expect to own the rights to any trade marks which they commission. Evans is merely the latest in a long line of creators of trade mark logos who have sought to retain rights in their creations to the detriment of their patrons. Although this case once again makes it clear that the law is on the side of the brand owner, it points up the need to avoid such long and costly disputes over the copyright ownership by the parties making sure that they come to an agreement at the outset of the relationship. If the client expects to own the copyright this should be explicitly agreed with the supplier via a written assignment of the legal title, backed up by a trade mark registration. Freelance designers of logos should certainly not assume that they own the copyright simply because they are the creators.
“Ross Evans was mistaken in thinking that because he had the ‘legal ownership’ of the copyright, he could sell the rights. In actual fact, the ‘equitable ownership’ – which in this case was held to belong to the company that commissioned the work – overrides the legal ownership. The legal copyright was held in trust by Evans for Griggs, who thus can require assignment of that legal copyright to them, so that Griggs can now enforce that copyright worldwide.
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