+ An open letter to the advertising industry. Love the first line: "OK, guys? Seriously? We're not idiots, even if your market research seems to think so." Yes. Yes. Yes. Right on. There are some good points made and some so-so ones. I think though, that this letter should be an open letter to advertisers, more so than the ad industry.
+ As economy improves, job dissatisfaction is on the rise - "Many workers who may have been glad just to have job security during the recession are now grappling with dissatisfaction and weighing career options, according to several surveys." Not a surprise. Many have taken jobs just to get some kind of income coming in. I myself have done that. Thankfully they were only temporary or freelance jobs that I could get out of when better opportunities came up.
Caffeinated posts from a Creative Director/Copywriter/Strategist.
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