Come on baby light my fire

+ Apple "Think Different" billboards you'll never see.

+ The Product Placement Bible. Amusing.

+ Viral ad library- with lots you've probably seen if you're an adgeek. Still worth checking out. (via Dab.)

+ Tesco brings shoppers in-store adverts. It will be interesting to see how this will work. Will shoppers enjoy the extra information or will they be annoyed by the bombardment of more advertising?

+ Last day for the Adland/Jewelboxing competition. Get over to the Trivial Chain game for your chance to win!