Saturday Scruples
1. Outside a conference room in a hotel, participants are enjoying sandwiches, coffee, and pastries. You could use some refreshment. Do you help yourself? I'd be tempted but don't think I would.
2. It's a sweltering night and you don't have air conditioning. Your new neighbors are away and their swimming pool looks inviting. Do you cool off in it? If they have said in the past that I could use it, I would. Otherwise I wouldn't.
3. Your teenager nervously confesses that s/he is sexually attracted to his/her own sex. Do you react in a supportive way? You bet. Of course I would. As long as they are happy, that is all that would matter.
Caffeinated posts from a Creative Director/Copywriter/Strategist.
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