Pushing products isn't all there is in the world of communications. How about some ideas? The ad industry certainly needs a lot of inspiration at the moment. Lucky for it, Italian creative director Lorenzo de Rita, of Amsterdam agency Kesselskramer, provided some at the Caxton Awards seminar last weekend in Australia.
An interesting look at China's "Me" generation and their spending behaviours.
Caffeinated posts from a Creative Director/Copywriter/Strategist.
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