Cup of Java

Donny Deutsch rips ad agencies at ANA conference. He definately made some strong points about things that do need changing in the industry. There's a lot that he says that makes sense, although I don't know that I would agree with all of it. There's a further article on this here. Mr. Deutsch did also bring up the ongoing contraversy about awards in advertising and what that means/what it should mean. It's a very interesting topic I think. It seems in some respects there's a "undiscussed" discussion going on in the ad world in regards to awards. Do awards really mean anything? Do your clients really care if you win awards? Should they care? There's a lot of questions regarding it. I don't know that I have the answers. Besides I've never won an award. I've had things entered in shows- and I was disappointed that what won wasn't better than what I had done. If it had been, I don't think I would have cared as much. Mr. Deutsch also mentions that client loyalties are worthless unless your agency is producing effective work for you. In my opinion I think that is talking more to the big brands like P&G who have stuck with the same agency for decades, no matter the quality of the work. In part I wonder if that also has to do with the laziness of the client in not wanting to spend the time and energy to do an agency review. Which seems rediculuous to me.