Soap
Okay so I took a shower and was opening a new package of soap and was looking at it...and 1) my soap comes with the instructions "use like regular soap" and 2) how does one use regular soap? It's a bar of soap. What makes it unlike regular soap to begin with? And if you don't know how to use that bar of soap, how would you know how to use a bar of regular soap? It's bizarre. Do they really think people will be confused by this? And if there are people who are confused by this, where are they? Actually I probably don't want to know the answer to that.
Caffeinated posts from a Creative Director/Copywriter/Strategist.
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